In November 2010, Lycamobile launched a service leveraging Telstra Wholesale’s nationwide 2GSM network to deliver its targeted prepaid mobile solution to the Australian market. By working closely with Lycamobile, Telstra Wholesale was able to develop a customised Mobile Virtual Network Operator (MVNO) solution to meet Lycamobile requirements for its market niche.
Lycamobile, which operates in ten countries globally, offers 2GSM prepaid voice and SMS and data in Australia, delivered over Telstra’s existing mobile 2GSM network and reaching more than 96% of the population.
The Lycamobile project demonstrates Telstra Wholesale’s ability to provide a solution which meets the needs of our customers and respond to the ever growing global demand for MVNO solutions. The MVNO trend has already swept Europe and Asia, whereby operators are targeting specific segments of the mobile market.
Watch the video below to see what Milind Kangle, CEO of Lycamobile has to say about the Australian MVNO market and the solution provided by Telstra Wholesale.